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Hum Ab Aur Nahi Jhukenge Haier BMR is there to help us
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| Indian Consumer durables Industry is growing at a rapid pace. Price Affordability, Product Awareness and availability have helped the industry players to generate great business. But doing business in Indian Market is not easy. Continuous improvement in Product quality and post sales service at affordable price is common to all Consumer durable manufacturers across Industry. But the company which would introduce innovative product, with unique technology and provide convenience by satisfying them with something new would surely attract customers. Haier Appliances which is one of the largest Home Appliances brand in the world. Haier is known worldwide for “inspiring the living” of customers with the unique and patented product Bottom Mounted Refrigerators. While taking a first look at this product it looks like somebody has reversed the product, but that is not the case. In- fact the two sections, Refrigerator and Freezer has been interchanged. This idea has really hit the market, because the refrigerator section has usage of 80% and freezer section has 20% usage, because this product is upside down 80% times the customer doesn’t have to bend. The customers of this refrigerator are those who really care for their family. Mr. Chayan, customer of Haier BMR says “. His wife is expecting a child bending is not good for her, it is easy for her to use this refrigerator ， he bought a BMR because he had heard that one does not have to bend. I took the decision to buy Haier BMR because of my wife.”. Besides this there are other features that are different from the conventional Frost Free like the VC fresh technology. This technology keeps the fruits and the vegetables fresher for a longer period of time. |
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| Ms. Radha who bought Haier because of its spacious design. She was quite surprised when she found that the Vegetable box size of 240 ltr BMR is larger than the 270 ltr normal Double Door Refrigerator. Mr. Sanjeev says “as the compressor and vegetable box is downwards in normal two door refrigerators, and Vegetable Box is upwards in the BMR, the Compressor doesn’t occupy space of Vegetable box which is upward in the BMR, which it generally occupies in the Normal two door Frost Free Refrigerators”. |
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| This product has done wonders worldwide and considering the kind of requirement Indian customer has, in the days to come it will surely add more Customers in its kitty and inspire people to live with uniqueness in India. |
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| Haier BMR has drawn a considerable amount of attention from the customers who have appreciated this concept and are using this technology to express their caring nature towards their families. This is a truly a family refrigerator. |
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October 3, 2007 
